Life in colour

Kaaravan initiated a ‘Design Aesthetics Handicrafts Action’ workshop as a means of enhancing the design skills of our female, rural artistans. The goals of the project included:

• Upgrading designing skills and colour combinations
• Increasing knowledge on the value chain and making market linkages
• Providing guidance on working in groups
• Developing effective business managers and organisational leaders

Pakeeza SURNAME, the fashion educator and Kaarvan Design lead showcased the workshop. A crucial element of the program was to identify the most disadvantaged women in their communities and investing in their training and offering technical support following that to link them with markets.

Consequently, female residents of Multan’s villages were introduced to the concepts of colour theory and the relationships of colours with one another through colour wheels, the emphasis being how colours can be close in hue but are different in intensity. She also explained the importance of colour and fashion industry trends introducing the concept of fusion of local crafts with western cuts, colours and prints.

In Bahawalpur artisans were taught about how colour and design combinations can affect sales by either attracting potential clinets or due to lack of innovation cause stagnation preventing an increase in sales. In

Vehari training was given on how colour can be used as a tool for communication by explaining how different colours can express feelings or invoke a message and also be relevant to culture. Pakeeza demonstrated this via light pink cloth explaining how in Pakistan it is
seen as a color of youth and innocence whereas in America and Europe it
is a colour of young romance.

The Chaman Kotli Campus Muzzafarabad artisans painted colour ranges of tints, tones and shades experiencing the nuances of colour value from dark to light.

The planning side includes developing a strategy that causes artisans to tailor their products according to current market trends. This in turn will enable them to add more appeal to their product increasing monthly income and strengthening their own businesses.

Results so far has been impressive as there have been improvements in quality, creation of new designs, development of the network of handicrafts, strong production groups and improvement of skills. This was evident in the line drawing activity where Fahmida Falak Shair from
Bahawalpur illustrated how she used different types of lines to
make new patterns.