Aanganpk.com – A Tool of Social Mobilization

Eight Pakistani female artisans from far-flung villages of Lahore, Bahawalpur, Vehari, Lodhran, Multan Kasur, Gujranwala, Nankana, Sheikhupura are tapping into opportunities and global economy via Aangan, a digital e-commerce platform. Kaarvan Crafts Foundation and Samsung are taking technology to the grassroots! 

AanganPk.com is an encasement of the Universal Declaration of Human Rights as well as the Sustainable Development Goals (SDGs) 5- Gender Equality and 9- Industry, Innovation and Infrastructure. Kaarvan has created an online shop with, by and for rural artisans — digital courtyard where female artisans can upload their crafts — take orders, sell, and receive payments from national and international customers through Android Mobile Devices provided by Partner Samsung. This is a community-based project that is activating the fundamental human rights to educate and provide a tool for social mobilization.

AANGANPK IMPACT

80

Micro-Entrepreneurs were provided Digital Literacy Trainings and Market Linkages Training

86

number of MicroEntrepreneurs increased, as more Pakistani women nationwide showed interest & joined the Multi-Vendor Portal – categorized as ‘New Entrepreneurs’

PKR 187,050

of total sales within three months for 78 products sold.

62%

(55/86) of the MicroEntrepreneurs are now earning an additional income through the Multi-Vendor Portal

PKR 2,382

average amount earned by each Micro-Entrepreneur through AanganPk

Order Delivery

Product uploaded on the website for sale.Customers can view Artisan product and place an order.

Product Photography & Exploration of Social Media Apps